Getting Started
Before getting serious with AdEspresso
- Free trial FAQ
- Can I book a demo?
- So you pay for my ads?
- Why should I use AdEspresso?
- How easy is it to switch from Facebook to AdEspresso?
- Testimonials
What's new!
Account management
- Connect your Facebook account
- Enable advertising on Instagram
- Ad account already in use
- Add or remove ad accounts
- Import your Facebook campaigns
- Renew an expired/invalid access token
Get better at running ads
AdEspresso Marketing Services
Facebook campaigns
Campaign types and placements
- AdEspresso campaign types
- Your first AdEspresso Facebook campaign
- Automatic Page post promotion
- Promote a specific post
- Lead generation
- Local awareness ads
Creative and content
- Reuse ads and posts
- Carousel ads
- Video ads
- Edit images
- Create Instant Experience ads
- Create and use Facebook ad templates
Goal tracking
Targeting and audiences
- Target a Facebook audience
- Create and use saved audiences
- Split test saved audiences
- Create and use custom audiences
- Continent and macro area targeting
- Target mobile users
Budget and bidding
- Set adset budgets
- Create a campaign with one ad per adset
- Apply a spend cap to your budget
- Choosing an objective, optimization, and billing event
- Campaign scheduling and dayparting
- Choosing a bidding strategy
Editing and management
- Clone or delete adsets
- Copy or delete a campaign
- Moderate comments on ads
- Edit your campaign's optimization goal
- Add a new adset to a running campaign
- Pause an ad or adset
Analysis and reporting
Viewing results
- Review a campaign and its performance
- Navigating the home Overview dashboard
- Organize campaigns with tags
- Compare Facebook campaign performance
- Measure the results of your split tests
- What is the difference between Total and Main revenue?
PDF reporting
Google Ads campaigns
Google Ads campaigns
Tools and settings
Facebook optimization rules
Collaboration
Extra tools
Platform settings
Troubleshooting
Why is it doing that?
- Why is my campaign not spending?
- Why don’t the clicks in Audience Inspector and Interests Breakdown match?
- AdEspresso is rejecting my URL
- I can't select one of my lead forms for data sync
- I can't see my campaign's data on Google Analytics
- Why is my Page post engagement campaign listed as website conversion on Facebook?
Missing something?
Publication issues
- Copyright errors
- Offline conversion data set error
- Failed Facebook campaigns
- Failed Google Ads campaigns
- Error: “Interested In” targeting option is no longer supported
- My campaign got an error during publication but I don't want to have it published anymore
Billing
Billing
- Billing FAQ
- Upgrade your AdEspresso account
- Downgrade your AdEspresso account
- Cancel your AdEspresso subscription or trial
- View and print your invoices
- Update your billing information