Getting Started
Before getting serious with AdEspresso
- Free trial FAQ
- Can I book a demo?
- So you pay for my ads?
- Why should I use AdEspresso?
- How easy is it to switch from Facebook to AdEspresso?
- Testimonials
What's new!
Account management
- Connect your Facebook account
- Connect your Google Ads account
- Enable advertising on Instagram
- Ad account already in use
- Add or remove ad accounts
- Import your Facebook campaigns
Get better at running ads
AdEspresso Marketing Services
Facebook campaigns
Campaign types and placements
- AdEspresso campaign types
- Your first AdEspresso Facebook campaign
- Automatic Page post promotion
- Promote a specific post
- Lead generation
- Local awareness ads
Creative and content
- Reuse ads and posts
- Carousel ads
- Video ads
- Edit images
- Create Instant Experience ads
- Create and use Facebook ad templates
Goal tracking
Targeting and audiences
- Target a Facebook audience
- Create and use saved audiences
- Split test saved audiences
- Create and use custom audiences
- Continent and macro area targeting
- Target mobile users
Budget and bidding
- Set adset budgets
- Create a campaign with one ad per adset
- Apply a spend cap to your budget
- Choosing an objective, optimization, and billing event
- Campaign scheduling and dayparting
- Choosing a bidding strategy
Editing and management
- Clone or delete adsets
- Copy or delete a campaign
- Moderate comments on ads
- Edit your campaign's optimization goal
- Add a new adset to a running campaign
- Pause an ad or adset
Analysis and reporting
Viewing results
- Review a campaign and its performance
- Navigating the home Overview dashboard
- Organize campaigns with tags
- Compare Facebook campaign performance
- Measure the results of your split tests
- What is the difference between Total and Main revenue?
PDF reporting
Google Ads campaigns
Google Ads campaigns
- Create Google Ads search campaigns
- Create Google responsive display ad campaigns
- Google Shopping metrics
- Create dynamic search ads
- Manage Google Ads campaigns
- Create and manage Google ad extensions
Tools and settings
Facebook optimization rules
Data sync
Collaboration
Extra tools
Platform settings
Troubleshooting
Why is it doing that?
- Why is my campaign not spending?
- Why don’t the clicks in Audience Inspector and Interests Breakdown match?
- AdEspresso is rejecting my URL
- I can't select one of my lead forms for data sync
- I can't see my campaign's data on Google Analytics
- Why is my Page post engagement campaign listed as website conversion on Facebook?
Missing something?
- My ad account is missing from the account search drop-down
- My campaigns haven't imported into AdEspresso
- I published a campaign on AdEspresso but can't find it on Facebook
- Why can't I see a certain ad account/page/custom audience?
- Looking for a new Page, audience, or app? Do a sync!
- Missing some terms of service for a custom audience?
Publication issues
- Copyright errors
- Offline conversion data set error
- Failed Facebook campaigns
- Failed Google Ads campaigns
- Error: “Interested In” targeting option is no longer supported
- My campaign got an error during publication but I don't want to have it published anymore
Billing
Billing
- Billing FAQ
- Upgrade your AdEspresso account
- Downgrade your AdEspresso account
- Cancel your AdEspresso subscription or trial
- View and print your invoices
- Update your billing information