This placement can be selected to display ads in users' Home tab in Messenger. Your sponsored ad will display amongst their contacts. With 1.3 billion people globally interacting on Messenger every day, these ads have become crucial in every advertising strategy.
When a user taps on an ad that appears in their Messenger Home tab, they will be directed to either a website or app. You can determine the link during campaign creation.
Messenger Home placement is available with the following campaign types:
- External Website
- Lead Generation
- Dynamic Product Ad
- Brand Awareness
- Local Awareness
- Mobile App Install
- Mobile App Engagement
On the Ads Design step (2) of campaign creation, select Messenger Home as an ad placement: