In-stream video ads are a great way to target people who enjoy watching videos on Facebook. Using the in-stream video advertising placement lets you deliver 5 - 15 second mid-roll video ads, meaning they are placed right in the middle of a video.
In-stream video targeting is audience-based, so viewers of the same video on Facebook might see different ads depending on their interests. All targeting options are supported by in-stream ads.
This placement is supported in the External Website and Brand Awareness campaign types.
To create an in-stream video ad
- Click New Campaign on the main navigation bar and proceed to create a campaign as usual.
- Under What do you want to promote? select External Website or Brand Awareness.
- Click Proceed.
- On the Ads Design step (2) of campaign creation, click Videos to upload the video you want shown in-stream. The video must be between 5 and 15 seconds in length.
- Under Placement & Previews, check Desktop Instream Video, Mobile Instream Video, or both.