Pixel Caffeine is AdEspresso’s free plugin that helps you install your Facebook pixel onto any WordPress or WooCommerce site. Download it here
Facebook pixels enable tracking to measure goal conversions on your website resulting from your marketing campaigns. You can also create custom audiences and events from your pixel data, and use the insights to make your Facebook campaigns more relevant.
Read our blog post to learn more about the benefits of using Facebook pixel and Pixel Caffeine.
If you have any questions about how the Pixel Caffeine plugin works, search and ask questions in our Support Community on WordPress.
Pixel Caffeine FAQ
- Where do I get my Facebook Pixel ID?
You can get your Facebook Pixel ID from the Pixel page of Facebook Ads Manager. If you don't have a Pixel, you can create a new one by following these instructions. Each ad account is assigned one pixel.
- Do I need a new Facebook Pixel?
No, use the pixel from the ad account you want to link to your WordPress website.
- I don't want to log in to my Facebook account. Can I add the pixel ID manually without connecting my account?
No problem! You can manually add the Pixel ID in the settings page instead of connecting your Facebook account. However, without the Facebook connection, you won't be able to use some of the most advanced features of Pixel Caffeine like our Custom Audience creation.
- Are the custom audiences also saved on my Facebook ad account?
Yes, everything you create in Pixel Caffeine is immediately synced with Facebook and all the audiences will be immediately available to use in Facebook Ads Manager, Power Editor, and AdEspresso.
- Is it compatible with WooCommerce?
Yes! We fully support WooCommerce. In the settings page just enable the integration and we'll automatically add all the event tracking! This is also compatible with Dynamic Product Ads and we'll pass Facebook all the advanced settings like product ID, cost, etc.
- Can I import the custom audiences I already have in my ad account into Pixel Caffeine?
Unfortunately there isn’t any way at the moment to import custom audiences from Facebook, but it is a feature in our long-term roadmap. With the plugin we want to give extended tools for advanced custom audiences - using WordPress data. This plug-in is not a replacement for Business Manager, but it does make it all easier.