In AdEspresso, by default we do not display revenue unless you specify it in your account settings.
- Click Settings on the right of the main navigation bar.
- Click Edit Settings next to Application Settings.
- Click Yes or No to show or hide pixel revenue in the AdEspresso account.
- Click Update.
When Revenue is enabled in the account, AdEspresso will also report the ROI (return on investment), which is basically the profit you earn, based on how much you had invested in the campaign, calculated on the total revenue with the following formula: (Revenue - Spent) / Spent .