Track campaigns with Google Analytics

Add UTM parameters to links in your ad campaigns to later analyze them in Google Analytics. Setting up goal tracking on your links during campaign creation identifies their source ad and campaign so you can see how each one drove traffic or web conversions on your websites.

Google Analytics and Facebook pixel conversion tracking options are available for all campaigns containing links to an external URL (all campaign types except Page Likes, Place, and App campaigns).

To add Google Analytics UTM parameters

  1. On the Ads Design step (2) of campaign creation, check the Track this campaign with Google Analytics box at the bottom of the page.
  2. Enter values for Source and Medium, and then enter the name of your campaign. These parameters will be the same for the whole campaign.
  3. Enter a value in the Content field that will be ad-specific.
    • Manually entering a term will add the same parameter to all ads.
    • Click Insert Placeholder, and select one or more dynamic values to add campaign information that may change from ad to ad.
    • You can further customize what gets added to your URLs by inserting text between placeholders. (e.g. Name {ad-name} Displayed on {placement})

See what your links will look like with the example URL below the Content field.


Note: If your destination URL contains a link fragment (e.g., your tracking parameters will be inserted after the URL and before the # as required by URL structure.


To add tracking parameters to your links without using Google’s utm_content parameter, check the Add extra options to your URL box and add placeholders there instead. More details

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