Create and manage Google AdWords campaigns alongside your Facebook campaigns in AdEspresso. At this time, AdEspresso supports search ad campaigns.
The first step is to connect your Google AdWords account to AdEspresso. Only one Google account can be connected to an AdEspresso account, but more than one AdWords accounts can be imported and used if they are connected to the same Google account.
To connect an AdWords account
- Click Settings in the top-right corner of the dashboard.
- Click the AdWords Ad Accounts tab.
- Click Connect AdWords.
- Sign in to your Google account and authorize the connection.
Creating a Google search ads campaign
Step 1 - Create Campaign
- Click New Campaign on the main navigation bar.
- Click AdWords. You will be prompted to connect your Google AdWords account to AdEspresso if it isn’t already.
- Enter a campaign name, select a Google billing account, and then click Save and proceed.
The Search Ads campaign type has an Open Goal by default. To add a goal to your campaign, you can edit it in Google Ads once the campaign is published.
Step 2 - Campaign Settings
- Select one or more networks where your ads will be displayed. The Google Search Network is always selected by default.
- Enter one or more geographic locations to include or exclude in your ad targeting.
- Enter one or more languages to target with your ads.
- Enter an average daily budget, and Standard or Accelerated ad delivery method. More info
- Select a start and end date (optional) for your campaign. If no end date is specified, the campaign will run indefinitely.
- Select a bidding strategy from the drop-down.
- Add between 2 and 6 sitelink extensions and/or between 2 and 10 callout extensions to your campaign. More info
- Click Save and proceed.
Step 3 - Set up Ad groups & Ads
- Enter a name for the ad group.
- Enter keywords that can surface your ads. Press Enter between each keyword to add one keyword per line. Use match types to control the search terms that can trigger your ads. More info
- Broad match - your ads may show where searches include your keywords, related keywords, or close variations like synonyms and misspellings. Example: tennis shoes.
- Broad match modifier - similar to broad match, your ads may show where searches include your keywords designated with a plus sign or close variations. Example: +tennis, +shoes.
- Phrase match - your ads may show where searches include exact phrases and close variations. Example: “tennis shoes”.
- Exact match - your ads may show where searches include exact keywords and close variations. Example: [tennis shoes].
- Negative match - your ads will not show where searches include your negative keywords. Example: -men.
- Click Create Ads.
- Enter a destination URL, Headline 1, Headline 2, Description, and Display path (optional) for each ad. Click the plus icon to add variations of each ad component.
- When you’re finished creating ads, click Save, and then review all your ad variations.
- Hover over each variation, click the three dots and then click Edit or Remove to modify or delete a specific ad variation.
- Optional: Click Add Ad Group and repeat steps 1-6 if you want to add another ad group to the campaign.
- Click Save and proceed.
Step 4 - Review & Publish
- Review the summary of your campaign along the right, and then click Publish to AdWords.
Your campaign will be sent to Google for review and publishing. Ensure your ads comply with Google's advertising policies.
Monitor your campaign’s results in the campaign dashboard. Click Your Campaigns on the main navigation bar, and then select the AdWords campaign from the drop-down menu.
If you need to edit your campaign, make your changes in your Google AdWords account natively. Your changes will be synced to AdEspresso.
Looking for some strategic guidance? Check out our top 5 articles on this topic:
- Google AdWords 101 – The Guide That Takes You From Zero to Hero
- Managing AdWords: The 3 DO’s and DON’Ts That Make Or Break Success
- AdWords Keyword Planner: What Has Changed (And How To Use It)
- 3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions
- AdWords Competitor Targeting: Everything You Need To Know To Do It Right