Promote a specific post

When you have a Facebook Page post that is performing well organically, boost it with ad spend to maximize its reach. In AdEspresso you can choose a specific post (or posts) from a list of your Page’s content, and then create a campaign to promote that post.

To promote a specific post

  1. Click New Campaign on the main navigation bar.
  2. Give your campaign a name, select the ad account to use, and add any tags if applicable.
  3. Under What do you want to promote? select the Page tab, and then click Page post.

    Tip: If your Page lists a physical address, AdEspresso categorizes it as a Place. If you don’t see a Page tab, select the Place tab instead. They both have the same campaign options.
  4. Click Proceed.
  5. Select your Facebook Page from the drop-down, and then click Promote Specific Posts.
  6. Select one or more specific posts from the drop-down, or search by Post ID.
    Posts eligible to boost on Instagram are indicated with an Instagram icon.
  7. Review the previews of your boosted posts in each placement.
  8. Optional: If the selected post(s) contains an offsite link, add goal tracking to the boosted post.
  9. Proceed as usual to set up your campaign audience and budget.
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