Facebook campaigns
All you need to know to create your campaigns.
Campaign types and placements
- AdEspresso campaign types
- Your first AdEspresso Facebook campaign
- Automatic Page post promotion
- Promote a specific post
- Lead generation
- Local awareness ads
Creative and content
- Reuse ads and posts
- Carousel ads
- Video ads
- Edit images
- Create Instant Experience ads
- Create and use Facebook ad templates
Goal tracking
Targeting and audiences
- Target a Facebook audience
- Create and use saved audiences
- Split test saved audiences
- Create and use custom audiences
- Continent and macro area targeting
- Target mobile users
Budget and bidding
- Set adset budgets
- Create a campaign with one ad per adset
- Apply a spend cap to your budget
- Choosing an objective, optimization, and billing event
- Campaign scheduling and dayparting
- Choosing a bidding strategy
Editing and management
- Clone or delete adsets
- Copy or delete a campaign
- Moderate comments on ads
- Edit your campaign's optimization goal
- Add a new adset to a running campaign
- Pause an ad or adset