Facebook Messenger ads

Messenger gives customers a fast and convenient way to get in touch with your business. While they can schedule appointments and ask questions about your services, you can build personal connections with your customers.

Click-to-Messenger ads invite your audience to start a conversation with you in Messenger. Clicking on your ad's CTA will open Messenger. This ad type can be displayed in Facebook's desktop feed, mobile feed, or in Messenger itself.

To create ads that appear in users' Messenger Home tab, see this article.

To create a Messenger campaign

  1. Click New Campaign on the main navigation bar and proceed to create your campaign as usual.
  2. Under What do you want to promote? select Facebook Messenger.
  3. Click Proceed.
  4. On the Ads Design step (2), enter a Welcome Message that will display in Messenger when a user clicks your ad CTA.
  5. Select the rest of the elements of your ad design, and proceed to set up your campaign tracking, audience, and budget.


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