Select this campaign type when your main objective is driving an increase in Likes on your Facebook Page. Page Like campaigns include simple ads that link to your Facebook Page, and have a built-in CTA to "Like Page". This campaign type is best used as part of a comprehensive social strategy; likes don't always translate to money, whereas other goals can lead to conversions and a return on your ad spend.
Optimize for Page likes, impressions, Page engagement, or Unique daily reach with this campaign type.
To create a Page Likes campaign
- Click New Campaign on the main navigation bar and proceed to create your campaign as usual.
- Under What do you want to promote? click the Page tab, and then select Page Likes.
- Click Proceed.
- On the Ads Design step (2), select your Facebook Page, and then enter the elements of your ad creative: Headline (optional), Ad Text, Picture or Video.
- Optional: Select a tab on your Facebook Page to direct users to a specific part of your Page that when they click the link in your ad. If no tabs are selected, users will be directed to your main Facebook Page.
- Select your ad placement(s), and then click Proceed.