Minimum budgets depend on the campaign, and the bidding strategy in use. Facebook sets the following minimums in USD per adset. Budgets in non-USD currencies are converted when the adset is created.
NOTE: For ads belonging to ad accounts from countries in the list below, the minimum budgets are 2x the ones in the tables, with the exception of low-frequency actions when autobid is used.
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States of America.
If Lowest Cost (Autobid) is used:
| Billing event | Minimum daily budget (USD) |
| Impressions | $0.50 |
| Clicks/Likes/Video views | $2.50 |
| Low-frequency actions including mobile app installs, offer claims, or canvas app installs. | $40** |
**This minimum daily budget is the same for all countries.
If Lowest cost with bid cap or Target cost are used:
| Billing event | Minimum daily budget (USD) |
| Impressions | At least the bid amount. For example, if the bid amount is $10, then $10 will be the minimum budget required. |
| Clicks/Actions | 5x the bid amount for a click or action. For example, if the bid amount is $5 per click/action, then $25 will be the minimum budget required. |