Track goal conversions with Facebook pixels

Enable Facebook pixel tracking for your campaigns to measure goal conversions on your website from the campaign. Facebook pixel tracking options are available for all campaigns containing links to an external URL (all campaign types except Page Likes, Place, and App campaigns).

Track just one conversion event, or multiple. You can set up tracking for multiple goals in AdEspresso to track an entire funnel of conversions for each campaign.

To enable Facebook pixel tracking

  1. On the Ads Design step (2) of campaign creation, check the Track goal conversions with Facebook Pixels box at the bottom of the page.
    Note there is no way to set up pixel tracking after a campaign has been published.
  2. Select a conversion event to track from the drop-down.
  3. Click the + Add_conversion.png to select another conversion event.
  4. If you are tracking multiple events, select which one will be reported as the Main goal by hovering over that event. This will be the main goal used for any optimization rules set up using Cost-per-conversion/action. More info

Enable_Facebook_pixel_tracking.png

If you have a conversion set up in your Facebook pixel but it’s not appearing in the drop-down, click Sync pixels to ask AdEspresso to look again.

If your conversions are related, check Turn list to funnel to align the conversion events into a multi-step funnel. Hover over the conversions and use the arrows to sort them into a specific order.

For example, a typical funnel would be:

  • Add product to cart
  • Start check out process
  • Create an account
  • Payment
  • Order confirmation

With multiple conversion events being tracked, you can select one to optimize for in the Budget & Bidding step (4) of campaign creation.

  1. Click Optimize for… and open the first drop-down to customize optimization.
  2. Select what you want to Optimize for from the first drop-down, and use one of the conversion events from the second.

Optimize_for_conversion_event.png

Pixel tracking cannot be set up for a campaign that is already published because campaign objectives can't be changed for published campaigns on Facebook or AdEspresso. We recommend making a copy of an existing campaign and setting up the pixel tracking in the new version according to the steps above.

Learn more about campaign objectives

Additional resources:

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