Instagram Story ads

Instagram Story ad campaigns let you reach your audience on a more personal level. Create Story ads in AdEspresso with a photo, or video, that will appear between people's Stories on Instagram.

To create an Instagram Story campaign

  1. Click New Campaign on the main navigation bar and proceed to create your campaign as usual.
  2. Under What do you want to promote? select External Website.
  3. On the Ads Design step (2), upload a picture or video for your Story ad.
    • Picture: Recommended size 1200x1920 px.
    • Video: Up to 2 minutes long, and at least 600x315 px.
  4. Review the preview of your ad for the Instagram Story placement under Placement & Previews. If applicable, follow any instructions listed to successfully generate the Story ad.
  5. For a Story-only campaign, uncheck all other placements.


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