Navigating the home Overview dashboard

The home dashboard is your central hub for managing your AdEspresso account activity. The comprehensive Overview lets you monitor your paid initiatives for Facebook and Instagram all in one place.

Save time with at-a-glance summaries and quick access to your account's tools. View the aggregated results of your campaigns, compare ad account performance, and check the progress of reports and collaboration requests.
If you need to take action or view another area of your account in more detail, you can easily access them from the Overview.

Here's what you can do with each widget on the home dashboard:

  • Main graph - Visualize the aggregated data of all your connected Facebook accounts. Connected accounts show aggregated data from Search and Display campaigns. Update the graph to show only Facebook by selecting the platform(s) in the bottom-right corner. Note that this does not update the metrics along the top, which will always show aggregated data. Click on each metric along the top of the graph to remove or add it, and click on the arrows to change the metric being displayed. You can also change the date range in the top-right corner.
  • All ad accounts/latest campaigns/latest drafts - View a list and summary metrics for all your connected ad accounts, latest campaigns, and latest drafts, in one place. The date range above the main graph will also change the numbers in this widget. Click the drop-down arrow beside All Ad Accounts to filter accounts by platform. Use the pagination in the bottom-right corner if you have many connected accounts. Click the metric name at the top of each column to sort the table by metric. Click Add Ad Account to easily navigate to the account page and add new accounts.
  • Campaign creation - This widget provides easy access to create new Facebook campaigns. Click the arrows to copy a recent campaign for your template.
  • University - View the latest resources available from AdEspresso University. Click Go to university to navigate to the University page for more content.
  • Latest reports - This widget displays the four most recently created reports, the number of active reports, and the number of reports with errors (if any). Click Generate reports to create a new one, or click Go to all reports to see all your reports.
  • Latest onboardings - This widget displays the four most recent onboarding requests, the number of accounts connected, and the number of pending requests. Click See all Onboardings to manage them all, and create new ones.
  • Campaign approvals - This widget displays the four most recent approvals for your campaigns, the total number of approvals, and the number of pending approvals. Click See all approvals to manage them all, and create new ones.

To view comprehensive results for one particular campaign, see View a campaign's performance.

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